Digital marketing training focuses on teaching students how to promote products or services using digital channels such as search engines, social media, email, and websites. It covers various strategies and techniques to reach and engage target audiences online, leveraging analytics to measure and optimize marketing campaigns effectively.

ADVANTAGES TO STUDENTS AFTER TRAINING 

1. In-Demand Skill Set: Digital marketing skills are highly sought after by employers across various industries. It's a rapidly growing field due to the increasing reliance on digital platforms for marketing and business growth.
2. Wide Range of Career Opportunities: Digital marketing training opens up diverse career paths including Digital Marketing Specialist, Social Media Manager, SEO Specialist, Content Marketer, PPC (Pay-Per-Click) Specialist, Email Marketer, and more.
3. Versatility and Flexibility: Digital marketing skills are applicable across different industries and business sizes, from startups to multinational corporations, offering flexibility in career choices and opportunities for specialization.
4. Cost-Effective Marketing Solutions: Compared to traditional marketing methods, digital marketing often provides more cost-effective solutions, making it suitable for businesses with limited marketing budgets.
5. Measurable Results: Digital marketing campaigns can be tracked and analyzed in real-time using analytics tools, providing valuable insights into campaign performance and ROI (Return on Investment).
6. Targeted Audience Reach: Digital marketing allows businesses to target specific demographics, interests, and behaviors of their target audience more precisely compared to traditional marketing methods.
7. Skill Development in Various Areas: Digital marketing training covers a broad range of skills including SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media marketing, content marketing, email marketing, digital analytics, and more, making students well-rounded digital marketers.
8. Creativity and Innovation: Digital marketing requires creativity in developing engaging content, designing effective campaigns, and finding innovative ways to reach and connect with audiences online.
9. Entrepreneurial Opportunities: Knowledge of digital marketing can be valuable for aspiring entrepreneurs looking to start their own businesses or e-commerce ventures, as it equips them with skills to market their products or services effectively online.
10. Continuous Learning and Adaptability: Digital marketing is constantly evolving with new technologies, platforms, and trends. Training in digital marketing encourages continuous learning and adaptability to stay updated with industry changes and innovations.

SCOPE AND JOB PROFILES STUDENT CAN APPLY FOR 

1. Digital Marketing Specialist: Develops and implements digital marketing strategies across various channels to drive online traffic, leads, and conversions.
2. SEO Specialist: Focuses on optimizing websites to rank higher in search engine results pages (SERPs) using techniques such as keyword research, on-page SEO, and link building.
3. PPC Specialist: Manages pay-per-click advertising campaigns on platforms like Google Ads and social media platforms to drive targeted traffic and achieve campaign goals.
4. Social Media Manager: Manages and executes social media marketing campaigns, creates engaging content, and interacts with followers to build brand awareness and drive engagement.
5. Content Marketer: Creates and distributes valuable, relevant content to attract and retain a defined audience, driving profitable customer action.

SYLLABUS OUTLINE

Module 1: Introduction to Digital Marketing:

• Overview of digital marketing channels and strategies
• Understanding digital marketing metrics and analytics

Module 2: Search Engine Optimization (SEO):

• On-page SEO (keyword research, content optimization, meta tags)
• Off-page SEO (link building, local SEO, SEO tools)

Module 3: Search Engine Marketing (SEM):

• Introduction to Google Ads (PPC advertising)
• Campaign setup, keyword targeting, bidding strategies

Module 4: Social Media Marketing:

• Creating a social media strategy
• Managing and optimizing social media profiles (Facebook, Instagram, LinkedIn, Twitter, etc.)

Module 5: Email Marketing:

• Building email lists and segmentation
• Creating effective email campaigns, A/B testing

Module 6: Content Marketing:

• Content strategy and planning
• Creating and optimizing different types of content (blogs, videos, infographics)

Module 7: Digital Analytics:

• Introduction to Google Analytics
• Analyzing and interpreting digital marketing data
• Using data to optimize campaigns and improve ROI

Module 8: Conversion Rate Optimization (CRO):

• Principles of CRO
• A/B testing and optimizing landing pages

Module 9: Marketing Automation:

• Introduction to marketing automation tools (e.g., HubSpot, Mailchimp)
• Implementing automated marketing campaigns

Module 10: Digital Marketing Tools and Platforms:

• Overview of popular digital marketing tools and platforms
• Hands-on experience with tools for SEO, SEM, social media management, etc.

Module 11: Project Work and Case Studies:

• Practical projects and case studies to apply learned concepts
• Developing and implementing a digital marketing strategy for a real-world scenario