Internet branding, also known as online branding, is a brand management technique that uses the World Wide Web as a medium for positioning a brand in the marketplace. It involves creating a presence on the internet for a business, product, or service, and making this presence known to its target audience. Internet branding encompasses everything from website design and content, search engine optimization, social media marketing, to online advertising and reputation management. The goal is to create a consistent image or impression in the minds of consumers across all digital platforms. It’s about building a deep connection with your audience through quality content, engaging interactions, and delivering value. Internet branding not only increases visibility, it can also change the perception of your brand, drive customer loyalty, and improve advocacy. It is a powerful way to communicate your brand’s message in a creative and interactive way, and when done correctly, can significantly impact your business’s success.