In digital marketing, a landing page is a standalone web page created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after clicking on a link in an email or ads from platforms like Google, Bing, YouTube, Facebook, Instagram, or Twitter. Unlike regular web pages, which often have multiple goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action. Landing pages exist to drive a specific action, such as making a purchase, signing up for a newsletter, or downloading an e-book.